Remember This Golden Nugget *

PREselling is really about building trust and credibility with your potential customer through great content. So, once I have PREsold with great content about fulfillment issues on the Net, I lead into a few closing links.

First, I join the program of a good fulfillment company. I provide a link to them. Then, I add a link like this…

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Before you can sell and fulfill orders online, you have to first attract targeted traffic and gain their trust. Site Build It! is the solution. Build a site that attracts a strong, endless stream of free, warm, willing-to-buy visitors... success guaranteed. http:/buildit.sitesell.com/
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CLICK!

Our target customer does not necessarily have to be looking for site-building info -- if we can intercept her in any of her daily needs, we can make her aware of this wonderful product that she will realize she needs.

Bottom line? If your keyword attracts your target market, there is always a way, with just a touch of creativity, to stretch her to other products that are also likely to fall within her “list of needs.” It’s all part of effective communication on the Net. (And that’s where Make Your Content PREsell! comes to your rescue!)

Wow! What a DAY!

Take three little WINDOWS (DEMAND, SUPPLY, and BREAKOUT). Approach matters from two different directions (from the KEYWORD END and the CUSTOMER END). And you’ve got a great list of profitable content topics, almost ready to write itself!

Before proceeding to NEXT, please complete your PREVIOUS Goal-of-the-DAY, and take note of your Ongoing Goal...

Use each of the SUPPLY, DEMAND and especially the BREAKOUT WINDOWS, to grow your Master Keyword List ever bigger, ever more profitable. This yields the raw material for new Keyword-Focused Content Pages.

Consider getting Site Build It!’s Brainstorm It! to do it all for you. It can build, research, and help you analyze an endless stream of high-profitability keywords. What a time-saver!

No other product does what the Site Build It! does at such an affordable price…

http://compare.sitesell.com/

Phew! That was a long and complicated section, I know. Here’s the good news... you’re over the hump. It all gets easier from here on in.

Please, please, please note...

It’s important to take your time and work through the strategies and examples until you “get it” and “do it.” (Brainstorm Your Site Concept) and (Develop High-Profitability Topics) literally build the engine of your business.

So take your time and stay with it. Your business, and you, deserve this effort.

Time to re-quote Calvin Coolidge...

“Nothing in this world can take the place of persistence.

Talent will not; nothing is more common than unsuccessful people with talent.

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent.

The slogan “press on” has solved and always will solve the problems of the human race.”

Stick with it. The 10 DAY plan of action works... if you work it.

And by using Site Build It!, you can avoid the tedious, complicated parts of trafficbuilding and achieve impressive results, regardless of what kind of business you own (or hope to own)… http://find.sitesell.com/

So take a relaxing breath of air and let’s keep going…

CUSTOMER END *

Answer these questions...

Q -- Who is she?

A -- Writers, software companies, or manufacturers in any industry you can imagine. I’ll come up with a lot more answers and then figure out how to reach each one. I’ll be specific and break them down into niche segments. What do they do? What kinds of things would they search for at a Search Engine that is related to their occupations?

Q -- What is she trying to do?

A -- She is looking to sell her products or information and has no idea to do it. As an affiliate of SiteSell, I know that Site Build It! can help her... she just doesn’t
know it yet.

I’ve figured out every way that she could possibly search for that information (ex., and I’ve even run those through WINDOWS #1 and #2!

But now for the million dollar question...

Q -- What other stuff does she look for?

A -- She'll look for anything that is related to her business. I have to figure out what problem a member of my target market is trying to solve when she does a search.

I’ll trace her steps as she develops her product, writes her site, builds traffic, takes orders and ships product. I’ll intercept her with my message. What words would she look for? My site must solve that problem.

An example... what’s a common issue for people selling products on the Net?

“Fulfillment,” just to name one. “Taking orders,” “shipping,” “product development,” “market research,” “feasibility studies,” “writing sales copy,” “credit card processing,” “shipping,” to name just a few others. There are so many starting points that the head spins.

People looking up terms like the ones qualify themselves as serious business people with serious needs. Exactly the right kind of people for Site Build It!.

So I’ll intercept them when they search for, let’s say, fulfillment-related topics, provide them with great content about fulfillment, and then also introduce them to the concept of effective Web marketing. I’ve added a whole new major direction -- and income stream -- to my site simply by thinking about my target’s other needs.

Are you thinking...

“What does fulfillment or customer service or sales have to do with Site Build It!?”

Absolutely... positively... everything.

Am I suggesting that you fool business people who are looking for information about these topics? No, not at all. Here’s why... if someone is searching for “fulfillment” (in the non-Zen sense of the word!), she already has a product. A product that needs a Web site that works.

Obviously, Keyword-Focused Content Pages about building a Web presence are much more tightly targeted to our SBI! product. It’s easy to write a good page that ends in a recommendation to visit the sales site. And of course, this is a “must do.” It's easy and effective.

But let’s say that someone just found my page about order fulfillment. It’s a terrific high-value page that delivers just what she was searching for. But how to lead that into a click to SBI!?

WINDOW #3 -- BREAKOUT WINDOW -- *

You may even discover a concept that is so strong that you decide to adjust your first concept, or even replace it with this new one!

Here’s another way to BREAKOUT. Use this really interesting feature…

Search It! > Metasearch (STEP 1) > Ixquick (STEP 2) > fashion (STEP 3)

In this search, a site gets one star for every major Search Engine that scores it in its Top 10 (i.e., on Page #1 of search results). So it’s a fast way to check all the major engines at the same time.

Any site on the first page of this search result with three stars or more is a good performer. These sites know what they're doing and are not there by accident. Getting two stars is good. One star could just be a fluke.

Ready? Search for “fashion.”

At the time of this writing, Fashion.net scored top stars. Click to that site. Now click on “Fashion” in the menu. Click on “Designers,” then “New York,” and finally “Betsey Johnson.”

Now go to the menu of your browser...

VIEW > SOURCE

This shows the HTML source code for this page. Look for the “META keywords tag” within this page’s HTML...

Yes, this site makes a common mistake of listing tons of different keywords. But that’s OK... they’ve done some brainstorming for you!

Continue researching the Fashion.net site. Or try other sites on the first page of your Search It! results. Or do a new search at Search It!.

Depending upon your time restraints, repeat the process for all of your high-profitability “fashion”-containing keywords.

One final note…

If a particular search uncovers a merchant site, and if it has an affiliate program that fits your Site Concept, enter what kind of merchandise it sells. Also insert the URL of the “Join Page” into POSSIBLE PARTNERS for that keyword (as explained above).

If it’s a “content site,” review its content and follow the “links out” -- add to your POSSIBLE PARTNERS and IDEAS FOR CONTENT columns.

OK, let’s get out of the three windows for a moment. They have focused on the “KEYWORD END” of brainstorming...

KEYWORD END.............………………..CUSTOMER END
(BRAINSTORM & PRUNE) -- KFCPs -- (BRAINSTORM & PRUNE)

Now let’s look at the CUSTOMER END. Get into your visitor’s shoes.